businesses
Video for businesses will soon be as much of a necessity as simply having a website is today. With increasing internet connection speeds in so many homes and workplaces, and constantly improving video compression technology, having dynamic and engaging custom-made video is both reasonable and practical. Vivid Edge Media Group offers a number of options for businesses looking to use video in a variety of ways.
Business & professional profile videos:
Our most popular product for businesses, this is a video that is -- like the title describes -- a profile of a business. These videos will include the business in action as well as interviews with the business owners, and can include a number of other features.
This is a fantastic option for introducing your visitors and potential clients to your business in an exciting, efficient, and entertaining way, without having to browse through pages of your site. If a picture is worth a thousand words, moving video is worth a thousand pictures.
Similar to the business profile video is the professional profile video, which is designed specifically for service-based businesses, rather than product- or location-based businesses.
Sample Professional Profile Video for Well Being Therapeutic Massage in Northampton, Massachusetts:
Sample Business Profile Video for Sycamore Stables in Amherst, Massachusetts:
Instructional video mini-site:
One of the most effective ways to build confidence in your business' abilities and inspire interest in the products and/or services offered is to, quite simply, demonstrate them on video. The instructional video mini-site is a start-to-finish solution which is, in short, an entire video website built around your business.
Using our knowledge of search engine optimization and how internet traffic is derived, we format these instructional videos in the specific way that will bring in the most traffic. These videos offer a relatively low-cost, flexible solution that can be one of the most dynamic ways to promote a business.
Here is a screen shot of one example of these mini-video sites, and while this one is not meant to promote a specific business, it's a great example of how these sites are structured. With this projects, we can work with you just on the video production part, or create the entire video and website solution for you. You can visit the entire live site at www.videodiabetes.com
The instructional videos themselves are typically produced in a "clip" format, where a broader topic is divided into several shorter video segments. As an example, following are some of the video clips that make up the diabetes-related instructional video. As with all the work we do, every aspect of this can be customized:
Introduction
| Glucometer Basics
|
| Setting up for Drawing Blood
| Drawing Up Insulin
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- Marketing DVD's - Often a blend of the business profile video and instructional videos, designed with the idea of sending it to potential individual or business clients, often in conjunction with a print marketing piece.
- Tradeshow videos - Similar to the marketing DVD's, these are often designed with a business-to-business customer in mind.
- Training videos - We work with businesses to create training and organizational videos for internal use. Often, these are produced with an extram emphasis on function over form, and can be effective ways of communicating any numbers of procedures or processes integral to business function to employees.
- Event videos - Need a specific event filmed and post-produced? We do that too.
- Video for podcasts, iPods, and other portable devices
- B-roll & stock footage